Most of us communicate relatively well with our peers, especially those we work with closely. However, when it comes to communicating with customers, upper management, or even our own manager, we face more challenges. Technical professionals are often perceived as non-communicative, too blunt, or too likely to fill a discussion with jargon and needless detail. It doesn’t have to be this way! We are adept at learning the technical language of our discipline or even computer languages, so we do have the capacity to learn the languages of business. In this session we will learn the powerful language of Aligned Assertive Communication, which can be adapted to our many interactions with all the stakeholders we encounter. This hands-on practical workshop will help you develop your own specific versions of questions and statements that get others engaged, avoid unproductive conflict, and lead to positive results.

Learning Objectives:

  • Use Aligned Assertive Communication successfully with all stakeholders
  • Avoid miscommunication, being boring, or acrimonious encounters
  • Proactively engage customers, upper management, and others in productive conversations that lead to solutions.


As President of Advantage Leadership, Inc., Rebecca Staton-Reinstein, Ph.D., CSQA, works with companies to improve the quality and productivity of software-related efforts. She helps IT organizations assess the current situation and create strategic plans to engineer successful processes, establish business-oriented measurement, and improve bottom-line results. She works with both technical and managerial staff to discover hidden costs and demonstrate ROI. Rebecca has successfully established three QA organizations; she has an international client base, and is the author of books on improving software quality and strategic planning including Get Great Requirements, The Hard Job of Making Software Work: Building the QA Function Step-by-Step, Success Planning: A ‘How-To’ Guide for Strategic Planning, and Conventional Wisdom: How Today’s Leaders Plan, Perform, and Progress Like the Founding Fathers.