In markets driven increasingly by consumer adoption of mobile applications, a 360-degree app quality approach is the only way for brands to stand out from their competitors and turn their users into raving, loyal fans. Brian explains how to maximize the best mix of a 360-degree approach to launching great apps users love – data to plan & measure, testing under real-world conditions, and the right tools to release, monitor and optimize. 360-degree app quality combines the importance of user insights with QA and pre- and post-launch analytic research. Join Brian as he discusses real-world case studies using client anecdotes, results from testing, SDKs and analytics, and the blood, sweat, and tears a client has put into the lifecycle of an app that wins revenue, loyalty, and envy from their competition.
Speaker: Brian Lazenby, Applause
As a Senior Solution Evangelist for Applause, Brian Lazenby is responsible for running the company’s presales delivery team and processes to ensure customer satisfaction. In this role, Brian also leads Applause efforts to expand growth and scale up its offerings. Brian has held senior positions across the software development lifecycle and production operations, while working with many Fortune 500 companies at Applause, including Compuware, Hewlett Packard, and more. Brian specializes in both processes and tools that enhance the application lifecycle, including functional automation, performance testing and real user and application monitoring. Brian earned his Bachelor of Science from University of Alabama.