Demystifying Metrics: Showing Your Real Value

Test professionals and organizations alike use test metrics on a daily basis to track and monitor the health of their test practice. Conferences, books and training courses offer a plethora of information and theory related to test metrics, and yet, we still struggle with them. In this tutorial, James will get back to the basics and examine how a test measurement program should be properly designed and implemented. Learn what your business and IT stakeholders want from your metrics and how to effectively communicate the results. Understand that test metrics can and should go well beyond execution status. Based on his practical experiences implementing real world measurement programs for both test management and IT senior, leadership alike, James will share the essential ingredients required to be successful – it goes well beyond the numbers! Identify opportunities, synthesize action plans and equip yourself with the tools necessary to show your value and achieve success.

  • Identify and align QA metrics with your Business and IT Stakeholders
  • Discover the steps required to setup and institutionalize the right metrics & reports
  • Learn to automate metrics collection and reporting – cut your time in half


James Campbell, Tulkita Technologies, Inc.

James Campbell is the President and CEO of Tulkita Technologies Inc., a management consulting firm specializing in IT optimization and quality. Prior to co-founding Tulkita, James held senior leadership positions at Accenture Inc. and Ontario Teachers’ Pension Plan Board where he was responsible for leading a 15,000 person global test practice and overseeing IT strategy and sourcing, respectively. With over 15 years of experience, James has worked with over 220 of the world’s Fortune 500 companies, where he learned first-hand the common sources of inefficiencies and how to fix them; building practical solutions specifically focused on improving effectiveness, yielding both ‘quick hits’ as well as long-term success.